If the intent behind the Cat scale model program is to promote the Cat brand, it’s working! As giveaways at tradeshows, tokens of appreciation for Caterpillar stakeholders, or products sold to collectors and hobbyists around the world, scale models offer a piece of Caterpillar that people can hold close. “Although the Cat scale model program operates at a lower production volume, the goal is to promote the Cat brand and presence in various channels and markets,” says Gary. Since Caterpillar doesn’t produce its scale models directly, the licensed manufacturer is subject to a stringent approval process, including reviews with individual Caterpillar business units during development and approvals from the Caterpillar Retail Business Development team. Today, there are more than 200 different Cat scale models ranging from dozers, excavators, wheel loaders to trucks and motor graders. By 2010, the number of scale models had grown to over 100. In 1998, 18 diecast scale models were produced, with the now-retired Challenger 95 agricultural tractor being the first-ever Cat scale model to hit the market. “They replicate everything on a real Cat machine – right from the cab interiors, grab bars and rails to metal tracks or real rubber tires and articulated/moving parts wherever appropriate,” explains Gary.Įven though Caterpillar has been commissioning scale models of its machines since the late 60s, it wasn’t until the late 90s that it really picked up steam.
They are made-to-measure smaller scales with exacting details and features taken from actual machine files provided by Caterpillar to its licensed scale model manufacturer. According to Gary Affolter from Diecast Masters, a licensed manufacturer of Cat scale models for more than 5 years, a scale model is a high-quality diecast replica of real Cat® machinery. However, several factors set them apart – from how they are produced and used to the rave fan-following they evoke among Caterpillar enthusiasts. The intricately detailed diecast models are often confused with toys. Caterpillar was there to showcase our line of scale model machine replicas. They were headed to the New York Toy Fair – an event that draws top model makers from around the world. And a small group of Caterpillar employees was making their way across Times Square through knee-deep snow. Picture this: It was the early 2000s, and New York City was getting buried by a raging blizzard.
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